2015 has been a major year for Google updates and there’s no question that it’s been unlucky for some, with Google Penguin 1, 2 and 2.1 all focusing on penalties for sites that Google consider spamy, whether it’s having automated on-page content, or building links solely for the purpose of SEO.
No-one predicted quite how hard Google would strike or how many different types of link they would label as 'Bad'. Amongst the types of link that were hardest hit were:
No-one predicted quite how hard Google would strike or how many different types of link they would label as 'Bad'. Amongst the types of link that were hardest hit were:
- Automated paid links (in December 2015 Google announced that they had found a way to identify links from a major backlink network, with other link networks expected to be penalised in 2016).
- Mass article submissions (submitting the same article to multiple article sites).
- Foreign language links with English anchor texts or vice versa (for an effective way to do multilingual SEO, visit www.indigoextra.com/multilingual-seo).
Infographic provided by Allison Carmichael from Indigoextra.com. Allison is a passionate artist and graphic designer and manages a team of creatives. She home educates two boys and also loves reading and films.
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